And God said, “Let there be light,” and there was light. And God saw that the light was good [tov]. And God separated the light from the darkness. -Genesis 1:3-4

We believe were created as humans to be a force for goodness, creation and beauty. Tov was created as an attempt to pursue that calling. We love coffee and know that many of you out there do too. We set out to create a business so we can go after creating goodness and beauty in the context of the world of coffee. We wanted to make amazing coffee but in a way that is open and transparent. We are completely open about how our pricing structure works so you know where your money is going. We also wanted to consider how were were impacting our local community, so we have decided to partner with Hoosier Hills Food Bank to help address food insecurity in Bloomington and the neighboring counties. In all aspects we hope to live a life going after a tov kind of goodness and we hope it will encourage you to do the same.